Over two decades of practice in Swiss corporate law, I've observed how international entrepreneurs often underestimate the complexity of company management in Switzerland. The country's multi-layered governance framework—combining federal law, cantonal regulations, and self-regulatory codes—demands precision at every step. From my experience, the most successful clients are those who understand that Swiss company management is not merely about compliance; it's about building a sustainable structure that aligns legal obligations with strategic business goals. In this guide, I'll walk you through the essential components of managing a company and assets in Switzerland, drawing on both regulatory requirements and practical insights from hundreds of registration and restructuring projects. ## What is an asset management company? An asset management company (AMC) is a financial institution that pools investors' funds to create and manage diversified investment portfolios on their behalf. The core function involves professional fund managers conducting daily research, making strategic investment decisions, and adjusting holdings to achieve specific financial goals. "Asset managers and trustees have been subject to FinIA licensing and supervision since 1 January 2020." — ICLG, Corporate Governance Laws and Regulations Switzerland 2025 Unlike general investment management or brokerage services, AMCs operate mutual funds, ETFs, and similar collective investment schemes under strict regulatory frameworks—such as FINMA supervision in Switzerland—ensuring transparency, fairness, and investor protection. In practice, this means an AMC takes responsibility for the entire investment lifecycle: from analyzing client objectives and risk tolerance, to portfolio construction, ongoing monitoring, and performance reporting. The key distinction is that AMCs manage pooled assets, providing retail and institutional investors access to diversified investments that would be difficult to achieve individually. This fiduciary role requires adherence to legal standards, including compliance with the Swiss Code of Obligations.

Scheme of asset management company operation: from client fund transfer to income receipt — Visualizes the core AMC process: client funds are pooled, invested by the AMC, and returns flow back to the client.

## Our holistic approach to company management Company management in Switzerland extends beyond financial oversight—it integrates operational efficiency, strategic planning, and regulatory compliance into a unified framework. Our philosophy centers on aligning your business objectives with Swiss legal requirements while optimizing tax structures and corporate governance. In my consultancy, we treat each client's goals as the central hub, connecting asset management, corporate administration, tax planning, legal support, and strategic consulting. For instance, when a mid-sized tech startup approached us for AG registration, we didn't just file documents; we analyzed their fundraising timeline, advised on capital band flexibility, and structured the board to meet investor expectations while ensuring Swiss residency compliance. This integrated method reduces friction between legal, financial, and operational domains, allowing you to focus on core business activities.

Infographic of holistic company management approach, integrating financial and operational aspects — Hub-and-spoke view: your goals at the center, connected to Asset Management, Corporate Administration, Tax Planning, Legal Support, and Strategic Consulting.

## Key directions: asset management, wealth management, and fund management ### Asset management Asset management involves professional management of investment portfolios by selecting, monitoring, and adjusting assets to achieve defined financial objectives. This includes risk assessment, compliance with regulatory standards, and performance analysis. In Switzerland, asset managers must adhere to FINMA regulations, ensuring client risk profiling and securities management under trust agreements. The service targets institutional investors and high-net-worth individuals, focusing on maximizing returns aligned with risk tolerance. ### Wealth management Wealth management is a comprehensive advisory service that integrates investment management, financial planning, tax advice, and estate planning tailored to high-net-worth individuals (HNWIs). It goes beyond portfolio management to include legacy planning, philanthropy, and lifestyle management. The primary goal is preserving and growing private capital across generations, with services customized to each family's unique financial situation. Swiss wealth managers typically require minimum investable assets starting at CHF 500,000 to CHF 1 million, with CHF 1 million being the more common threshold for full-service offerings. ### Fund management "Fund management companies require FINMA authorisation under the Collective Investment Schemes Act." — ICLG, Corporate Governance Laws and Regulations Switzerland 2025 Fund management refers to the professional operation and oversight of collective investment schemes—mutual funds, pension funds, hedge funds—on behalf of a broad investor base. Fund managers allocate assets, ensure compliance, and monitor performance to meet the fund's investment mandate. In Switzerland, fund management companies must obtain FINMA authorization and adhere to the Collective Investment Schemes Act (CISA), with strict reporting and governance requirements.

Criterion	Asset management	Wealth management	Fund management
Target client	Institutional investors, HNWIs	HNWIs and families	Broad investor base (retail, institutional)
Service scope	Investment portfolio management, risk assessment, performance analysis	Comprehensive financial planning, estate planning, tax optimization, lifestyle management	Management of pooled investment vehicles, asset allocation, compliance
Main objective	Maximize portfolio returns, manage investment risk	Preserve and grow overall wealth, intergenerational wealth transfer	Achieve fund-specific investment goals for investors
Fee structure	Percentage of AUM (typically 1-2%)	Flat fees, AUM percentages, additional charges for specialized services	Management and performance fees charged to fund investors

{{cta:cta-1}} ## Comprehensive solutions for business and capital management in Switzerland ### Financial management and accounting All Swiss companies must maintain accounting records using the accrual method per the Swiss Code of Obligations, reflecting transactions when they occur, not when cash is received or paid. Companies must prepare annual financial statements including inventory, balance sheet, profit and loss statement, and for large companies (balance sheet total > CHF 20 million, turnover > CHF 40 million, or >250 employees), cash flow statements and additional disclosures. Audit requirements depend on company size: companies exceeding two of three criteria must undergo a full statutory audit by licensed Swiss auditors; smaller companies may have simplified or no audit obligations. From my experience, many international clients underestimate the rigor of Swiss accounting standards. Even small GmbHs with turnover above CHF 500,000 must keep full accounts, and failure to do so can trigger regulatory scrutiny and personal director liability. We ensure clients' accounting systems are set up correctly from day one, avoiding costly corrections later. ### Tax consulting and compliance Disclaimer: The information provided is general in nature and does not replace professional consultation. Swiss taxation operates on three levels: federal, cantonal, and municipal. Corporate income tax is levied federally at 8.5% on profit after tax, with effective rates around 7.8%, plus cantonal and municipal taxes varying by location, resulting in combined rates from approximately 11.5% to over 21% depending on canton. VAT is a key indirect tax, with a standard rate of 7.7%, and reduced rates of 3.8% and 2.5% for specific goods and services. Withholding tax at 35% applies to dividends and interest on certain bonds and bank deposits, but not to royalties or intercompany payments if parties are independent. Tax compliance involves filing declarations at all three levels, managing progressive income tax rates for individuals, and ensuring correct withholding tax application. Capital tax exists at cantonal level, ranging from 0.001% to 0.5% on equity, with no federal capital tax; some cantons allow crediting corporate income tax against capital tax to avoid double taxation. ### Legal support and corporate obligations Legal support typically covers company name verification, registration with the Commercial Register of any Swiss canton (notably Zug and Zurich), preparation of founding documents, and initial director appointment protocols. Hourly rates for legal services in Switzerland range from 240 to 399 CHF depending on firm size and complexity; solo practitioners charge lower fees (~260-310 CHF/hour), while large firms charge higher rates. Corporate legal services often include resident director services, secretarial support, and provision of a legal address for one year as part of ongoing compliance and corporate governance. Founding documents (articles of association/bylaws, founders' resolution) must be notarized by a Swiss notary and signed in their presence; these documents regulate internal management rules, shareholder rights, and meeting procedures. In accordance with the Swiss Code of Obligations, companies must maintain a registered office in Switzerland and conduct annual shareholders' meetings; financial reporting and auditing obligations vary by company size and type. ### Business administration and executive board support "At least one person authorized to represent the company must be domiciled in Switzerland." — ICLG, Corporate Governance Laws and Regulations Switzerland 2025 This service ensures effective management of board meetings, including preparation of agendas, minute-taking, and monitoring of decision implementation. It includes continuous compliance with Swiss legislation and regulatory acts, as well as corporate self-regulatory standards. Administration of corporate documents and contracts, maintenance of share and option registers, ensuring confidentiality protection and data protection compliance are core tasks. The service also organizes general shareholder meetings, prepares and submits mandatory financial and regulatory reports, and liaises with local authorities. At least one Swiss-resident director with signing authority is mandatory for GmbH or AG. Directors bear legal responsibility for company operations, and our administration services ensure they have the tools and documentation to fulfill these duties without personal risk. ### Market analysis and strategic consulting Methodologies for market analysis and strategic consulting in Switzerland are based on a systematic approach, economic-mathematical modeling, statistical methods, and methods of nonlinear dynamics, adapted to the specifics of the Swiss economy with consideration of its market structure and innovation system. Research applies methods of information material analysis, statistical, analytical, mathematical, inductive and deductive methods, as well as calculation of correlation coefficients for market data evaluation (e.g., Spearman's rank correlation coefficient). Strategic consulting in Switzerland takes into account the features of the country's innovation system, where market laws and free competition dominate with minimal state intervention, which affects methods of assessing competitiveness and innovation potential of companies. ### Recruitment and payroll management Disclaimer: The information provided is general in nature and does not replace professional consultation. Employment contracts in Switzerland must be written, specifying duties, salary, working hours, probation (1–3 months), and may include collective bargaining references and a 13th-month salary; onboarding includes qualification and right-to-work verification. Payroll management mandates employer and employee contributions to social security (AHV/IV/EO at 10.6% total), unemployment insurance (2.2% up to CHF 148,200), accident insurance, and occupational pension (mandatory above CHF 22,050 salary), with cantonal variations and monthly payment norms. Swiss labor law reforms in 2025 enhance parental leave (maternity 14 weeks at 80% salary capped at CHF 196/day; paternity leave 2 weeks with possible extension), clarify worker classification to prevent misclassification, and impose stricter penalties for non-compliance affecting payroll and contracts. Hiring non-EU/EFTA specialists requires meeting quotas (8,500 permits in 2025) and demonstrating unavailability of local candidates; payroll compliance includes complex contributions and timely reporting to federal and cantonal authorities. For more information on work permits, consult our dedicated guide. {{cta:cta-1}} ## Key roles and structure of corporate governance in Switzerland ### Board of directors: composition, functions, and requirements The Board of Directors ("Verwaltungsrat") in Swiss companies is a single-tier body; members are elected individually by shareholders, annually for listed companies and for up to three years (max six) for non-listed companies. Board members must be natural persons; companies cannot be appointed as directors; at least one member must be able to validly represent the company. Key non-transferable duties of the Board include supervising management, preparing management reports, convening and implementing shareholders' meeting decisions, and referring insolvency cases to courts. The Board may delegate management tasks but retains responsibility for decisions on matters such as capital increases, amendments to articles, and dissolution, which require shareholder approval with qualified majorities (two-thirds voting rights and absolute majority of nominal shares). Board meetings can be held physically or electronically; resolutions may be passed in writing or electronically. The Board is responsible for compliance with laws, articles of association, and internal regulations; members and delegates must be registered in the Commercial Register. "The revised CBPCG highlights board responsibility for internal controls, risk management, compliance, financial monitoring, and data handling." — Swiss Code of Best Practice for Corporate Governance, 2023 #### Residency requirements for directors in Switzerland "At least one member of the board or authorized signatory must be domiciled in Switzerland." — ICLG, Corporate Governance Laws and Regulations Switzerland 2025 For Swiss Aktiengesellschaft (AG), at least one member of the board of directors must be a Swiss resident; other directors can be non-residents, but the presence of one resident director is mandatory by law in 2025. GmbH companies require at least one director with Swiss residency; other directors may be non-residents. The director must be a natural person with Swiss residency. Some sources specify that for AG, the resident director can be a Swiss citizen or an EU citizen with a valid Swiss residence permit (category C), but the key legal requirement is Swiss residency, not necessarily citizenship. #### Powers and responsibilities (duty of care and loyalty) "Directors must act in the company's best interests; breaches can trigger sanctions under the Code of Obligations." — ICLG, Corporate Governance Laws and Regulations Switzerland 2025 In Switzerland, directors owe a duty of care to act as a diligent and competent director would under similar circumstances, and a duty of loyalty to act in good faith and safeguard the company's interests, avoiding conflicts of interest. The duty of care requires directors to act with the diligence of a prudent and competent director in the same situation, assessed by an objective standard, including expertise level if applicable. The duty of loyalty mandates directors to act honestly, in good faith, and in the best interests of the company, avoiding conflicts of interest and not competing with the company. "The CBPCG recommends prompt disclosure of conflicts of interest to the chair of the board." — Swiss Code of Best Practice for Corporate Governance, 2023 Directors must safeguard the company's interests even when serving multiple companies, with no dilution of loyalty duties. Non-delegable duties include overall management, organization, financial control, and planning, where directors must exercise care and loyalty personally. Liability arises if a director breaches these duties causing damage to the company, shareholders, or creditors, with causal connection required. ### Managers and persons with signing authority The Board of Directors holds overall management authority, appoints and supervises managers with signing authority, and at least one authorized representative with signing rights must reside in Switzerland. Managers or managing directors (Geschäftsführer) represent the company operationally; they must be natural persons, and at least one must be domiciled in Switzerland to ensure legal compliance and local representation. The Board exclusively selects and dismisses management members and supervises their compliance with laws, articles of association, and internal regulations; signing authority is granted to these managers or directors as representatives of the company. Organizational regulations define the delegation of duties, management responsibilities, internal reporting, and the scope of signing powers within the company, ensuring clarity in governance and compliance. ### Role of shareholders in oversight "Voting data from SMI issuers in 2025 shows consistently high support for remuneration and board proposals." — IR Club Switzerland, Corporate Governance Trends 2025 The Shareholders' Meeting is the highest governing body in both AG and GmbH, responsible for appointing the board, approving statutes, financial statements, and profit distribution. Shareholders can be residents or non-residents; no citizenship requirement for shareholders, but Swiss residency is required for at least one board member or manager to ensure local representation. Shareholders elect and remove board members; the chairperson and compensation committee members are also elected individually in listed companies. "The OaEC grants binding shareholder votes on executive pay and certain board elections." — ECGI, Corporate Governance in Switzerland, 2024

Organizational structure of Swiss company AG/GmbH management — Hierarchy of corporate governance in a Swiss AG/GmbH: Shareholders' Meeting → Board of Directors → Management.

{{cta:cta-1}} ## How to choose a reliable management partner in Switzerland: key criteria ### Regulation and licenses (FINMA) Disclaimer: The information provided is general in nature and does not replace professional consultation. "Since 2020, asset managers must affiliate with a supervisory organisation and obtain a FinIA licence from FINMA." — ICLG, Corporate Governance Laws and Regulations Switzerland 2025 FINMA enforces licensing requirements for asset managers and trustees under the Swiss Financial Institutions Act (FinIA) since 1 January 2020, requiring affiliation with a supervisory organisation and submission of licence applications by specified deadlines. The Asset Management and Markets division of FINMA authorises and supervises fund management companies, managers of collective assets, asset managers, trustees, and foreign financial institution branches, ensuring compliance with statutory and regulatory provisions under FinIA and the Collective Investment Schemes Act (CISA). Fund management companies must obtain FINMA authorisation to manage collective investment schemes commercially, notify FINMA of significant changes, and obtain prior approval for material changes or cessation of operations. FINMA supervises authorised institutions directly or indirectly via supervisory organisations, monitoring compliance with legal, contractual, and regulatory requirements for asset managers, trustees, and collective investment schemes. "The Federal Council paused revising the climate disclosure ordinance to align with international developments." — Swiss Federal Council, 2025 FINMA's mission is to protect clients of financial markets—creditors, investors, and insured persons—by ensuring the smooth functioning, competitiveness, and integrity of the Swiss financial center. FINMA exercises risk-based supervision over financial institutions, including asset managers, focusing on risks to creditors and investors, and enforces compliance through licensing, monitoring, warnings, and sanctions. For more information, visit finma.ch. ### Investment philosophy and strategy transparency A reliable partner should clearly articulate their investment philosophy and provide transparent disclosure of strategies, risk management processes, and performance metrics. In my practice, I've seen clients suffer losses due to opaque fee structures and undisclosed conflicts of interest. Always request detailed documentation on how investment decisions are made, what benchmarks are used, and how performance is measured. ### Fee structure and hidden charges Swiss asset managers typically charge a management fee around 1-2% of assets under management and a performance fee linked to fund outperformance. Hidden or additional fees clients should monitor include custody fees charged for safekeeping assets, transaction costs embedded in trading activities, fees paid to third parties for services such as fund administration or auditing, and administrative or reporting fees that may not be explicitly disclosed. Some Swiss firms apply symmetrical fee models (fulcrum fees) that can include negative performance fees, but these are less common and require clear disclosure to clients. Always ask for a complete breakdown of all costs before committing. ### Historical performance and market reputation Historical return is primarily measured by Time-Weighted Rate of Return (TWR), which isolates investment performance from cash flows, and Money-Weighted Rate of Return (MWR), which accounts for timing and size of cash flows; both are industry standards for evaluating asset managers' past performance over defined periods. Financial models use trend analysis, horizontal and vertical analysis of financial statements over at least three years to assess historical profitability and stability, including metrics like net profit, return on equity (ROE), and operating margins. Rating agencies such as ACRA apply quantitative criteria including average net profit to equity ratio over three years, operating expense ratios, and compound annual growth rates (CAGR) of assets and revenues to assign reliability ratings to asset management companies. Reputation assessment incorporates external ratings from recognized agencies, client reviews, and market publications, focusing on factors like client base size, retention rates, operational efficiency, and consistency of returns relative to benchmarks and peers. ### Comparative table: self-management vs. outsourcing

Parameter	Self-management	Outsourcing (professional director)
Residency requirements	Physical or legal residency for control; key management decisions must occur within jurisdiction to avoid tax residency risks	External providers possibly outside jurisdiction; principal must monitor agent's activities to meet economic substance rules
Time and resource costs	Significant internal time and resources to maintain compliance, manage staff, handle operational tasks; migration and legal compliance can cost millions in fines if mishandled	Reduces internal workload; cheaper initially but requires contract management and oversight
Expertise level	High internal expertise in legal, tax, and operational domains required to avoid risks such as tax requalification or compliance failures	Providers accumulate cross-industry expertise; ensure compliance with regulations; faster and legally compliant task execution
Risk management effectiveness	Better control over processes and compliance; reduces risks of data breaches and regulatory violations	Involves risks related to data security and less direct control; requires careful contract terms to allocate responsibility
Confidentiality assurance	Higher confidentiality as all processes remain internal	Introduces risks due to external parties handling sensitive data; necessitates strict contractual confidentiality clauses

{{cta:cta-1}} ## Additional management consulting directions - Tail spend management: Process of identifying, analyzing, and controlling small, often informal purchases with low cost and high frequency, which constitute 5–10% of total procurement but may include up to 50–60% of all suppliers; includes setting thresholds by cost and transactions, excluding critical categories, and regular review. The goal is to increase spending transparency, reduce compliance risks, optimize supplier base, and cut administrative costs through centralization, automation, and standardization. - Business online reputation management: Systematic monitoring and management of a company's digital image, including customer reviews, social media mentions, and media coverage, to maintain positive perception and minimize reputational risks. Includes data collection from online sources, sentiment analysis, and prompt response to negative reviews or crisis situations to protect the brand and maintain customer trust. ## Get expert consultation on asset management in Switzerland If you're considering establishing a company or managing assets in Switzerland, our team is ready to provide personalized guidance. We offer comprehensive support from initial consultation to ongoing compliance, ensuring your business structure aligns with Swiss legal requirements and your strategic goals. For assistance with opening a Swiss bank account, consult our dedicated guide.

Company management and asset management in Switzerland: comprehensive guide