Company Policies
Cookies Policy
INTRODUCTION
This Cookie Policy (the "Policy") explains how SwissFirma ("we", "us", "our") uses cookies and similar tracking technologies on our website. It is designed to provide you with clear, comprehensive, and accessible information about the types of cookies we use, the purposes for which they are deployed, the legal basis for their use, and how you can manage or withdraw your consent at any time.
SwissFirma is a network of partner law firms providing legal support services for business formation and corporate operations in Switzerland. Our registered office is located at Baarerstrasse 21, 6300 Zug, Switzerland.
Cookies help us analyze traffic, personalize content, remember your preferences, enhance your browsing experience, and display tailored information about our services. We respect your privacy and only use cookies in accordance with applicable data protection legislation, including:
- The General Data Protection Regulation (EU) 2016/679 (GDPR)
- The Swiss Federal Act on Data Protection (FADP)
- The ePrivacy Directive 2002/58/EC (as amended)
You are not required to accept non-essential cookies to use our website. We use a layered consent mechanism to provide users with key information upfront and request their explicit consent before placing performance, functional, or advertising cookies. At any time, you may review or update your cookie preferences using the tools provided on our site.
If you have any questions about this Cookie Policy or the way we use cookies and similar technologies, you may contact us at +41 44 51 52 591 or visit our office at Baarerstrasse 21, 6300 Zug, Switzerland.
COOKIES AND TRACKING TECHNOLOGIES
Cookies are small text files that a website stores on your device (such as a computer, tablet, or smartphone) when you visit or interact with it. These files contain data that help websites remember information about your visit, such as your language preference, login status, or browsing activity.
In addition to cookies, we may use other types of tracking technologies to collect and store information about your interaction with our website or services. These include:
Web beacons (also known as pixel tags or clear GIFs) – These are tiny graphics embedded in emails or web pages that are used to monitor user behavior, such as whether an email has been opened, or a link has been clicked.
Local storage and session storage – These are technologies provided by your web browser that allow websites to store larger volumes of data directly on your device. Local storage persists until manually cleared by the user, while session storage is cleared once the session ends.
Device fingerprinting – This technique involves collecting information about your device's unique characteristics (such as browser type, operating system, installed fonts, and screen resolution) to create a unique identifier. It allows for user recognition without placing a traditional cookie file.
We are committed to using cookies and tracking technologies in full compliance with applicable data protection legislation, including GDPR, Swiss FADP, and the ePrivacy Directive, which require transparency, proportionality, and your prior informed consent for most types of non-essential tracking.
You will always be informed about the use of such technologies, and where required, your active consent will be requested before their deployment.
PURPOSE OF COOKIES
Cookies and similar tracking technologies are used on our website to serve a variety of purposes that support both the technical functionality of the site and your overall user experience. Each category of cookie has a specific role and is used in accordance with applicable data protection laws.
We classify the cookies into the following categories based on their purpose:
Strictly Necessary Cookies
These cookies are essential for the operation of our website and cannot be disabled in our systems. They enable core functionalities such as:
- Page navigation and secure access to protected areas
- User authentication and session management
- Fraud prevention and security features
- Load balancing and website stability
- Access to our online tools (company name verification, tax calculator)
- Form submission and data processing
Without these cookies, certain services or features cannot be provided, and the website may not function as intended.
Performance and Analytics Cookies
These cookies collect anonymous or aggregated information about how visitors use our website, such as:
- Which pages are visited most often
- How users navigate through the site
- Whether users encounter any errors
- Time spent on different pages
- User flow and conversion paths
- Geographic distribution of visitors
The insights gained from these cookies help us optimize website performance, improve user experience, and measure the effectiveness of our content and structure. These cookies do not directly identify individual users.
Functional Cookies
These cookies remember the choices you make to enhance your experience, such as:
- Your preferred language (English, German, French, Italian)
- Your selected region or canton
- Form field auto-fill preferences
- Accessibility settings
- Display preferences for tools (tax calculator, name checker)
By remembering your preferences, these cookies allow us to provide a more personalized and consistent experience during repeat visits. If you do not allow these cookies, some of these services may not function properly.
Advertising and Targeting Cookies
These cookies are used to deliver information and content that are relevant to your interests. They may be set by us or by third-party advertising partners and are used to:
- Build a profile of your interests based on your browsing behavior
- Show you targeted information about our services
- Measure the performance and effectiveness of our marketing campaigns
- Deliver relevant advertisements on other websites you visit
- Prevent you from seeing the same advertisement repeatedly
These cookies typically rely on unique identifiers tied to your browser and internet device.
We use each type of cookie for a clearly defined and legitimate purpose. Cookies are not used to collect personally identifiable information (PII) unless you have provided your explicit consent. Where required by law, non-essential cookies are only activated after you have given your informed and freely given consent through our cookie management mechanisms.
LEGAL BASIS FOR USING COOKIES
The legal basis on which we process data collected through cookies and similar tracking technologies depends on the type and purpose of the cookie. We ensure that the deployment and use of cookies on our website fully comply with the principles and requirements established by GDPR, Swiss FADP, and the ePrivacy Directive.
Strictly Necessary Cookies
Cookies that are strictly necessary for the functioning of our website do not require your prior consent. We process these cookies based on our legitimate interests under GDPR Article 6(1)(f), namely, our interest in delivering a website that is secure, stable, and functions as intended. These cookies enable critical services such as:
- Security features and fraud prevention
- Load balancing and performance optimization
- Access to secure areas of the site
- Essential functionality for company formation services
- Form submission and data processing
Non-Essential Cookies
Cookies that serve analytical, functional, or advertising purposes are considered non-essential and are only activated if and when you provide your explicit consent. This includes:
- Performance and analytics cookies, which measure traffic and usage patterns
- Functionality cookies, which store preferences and enhance usability
- Advertising and targeting cookies, which deliver tailored content and track campaign effectiveness
The processing of data through these cookies is based on your consent, pursuant to GDPR Article 6(1)(a). You may give or withdraw your consent at any time by interacting with our cookie banner or cookie settings tool, accessible at any time on our website.
Consent Requirements
We do not pre-tick boxes or use implied consent. Our cookie consent mechanism is designed to ensure that consent is:
- Freely given – users have a genuine choice without detriment
- Specific – consent is given for specific purposes or categories
- Informed – users are clearly told what they are consenting to
- Unambiguous – there is a clear affirmative action (e.g. opt-in toggle)
We also maintain a record of consents given, as required by GDPR, and periodically request users to renew their choices to ensure continued compliance.
CONSENT MANAGEMENT
When you first access our website, you will encounter a cookie consent banner that provides clear and concise information about our use of cookies and similar tracking technologies. This banner gives you full control over your cookie preferences and offers the following options:
"Accept all cookies" – to consent to the use of all cookies, including non-essential ones (such as analytics, functionality, and advertising cookies)
"Reject non-essential cookies" – to allow only strictly necessary cookies to be used, thereby disabling all cookies that require consent
"Configure preferences" – to customize your cookie settings and select specific categories of cookies you wish to enable or disable
We follow a granular consent model, meaning you can choose to consent to one or more categories of cookies independently. This ensures that your consent is specific and reflects your actual preferences.
Consent Storage
Your selected preferences are stored securely in a cookie on your device and will be respected during future visits, unless you clear your browser cookies or decide to change your settings. The duration of consent storage is limited to what is necessary and is periodically reviewed to remain in compliance with applicable laws.
Managing Your Consent
If you wish to update, manage, or withdraw your consent to the use of cookies, you may do so at any time by:
- Using the cookie preferences tool accessible in the footer of our website
- Clearing cookies through your browser settings
- Contacting us directly at +41 44 51 52 591
Please note that changes may take effect only after you refresh the page or revisit the site.
We do not use pre-ticked checkboxes, default opt-ins, or implied consent mechanisms. All cookies that require consent will only be placed after you have actively agreed to their use through an unambiguous and affirmative action.
Our consent management platform is designed to be fully compliant with the GDPR, Swiss FADP, and the ePrivacy Directive, ensuring that your rights and choices are always respected.
COOKIE STORAGE
Each cookie used on our website is retained for a defined period, depending on its purpose and duration. The retention period ensures that cookies remain on your device only as long as necessary to fulfill their intended function. The types of storage are as follows:
Session Cookies
These are temporary and are automatically deleted when you close your browser. They support essential functions such as:
- Maintaining session integrity during your visit
- Enabling secure navigation between pages
- Processing form submissions
- Managing your interaction with online tools (name checker, tax calculator)
Session cookies are typically used for strictly necessary purposes and do not require consent.
Persistent Cookies
These remain on your device for a predefined period or until you delete them manually. They help us:
- Remember your preferences and settings
- Measure website performance over time
- Deliver relevant information about our services
- Analyze user behavior patterns
The typical retention periods for persistent cookies are:
- Functional cookies: 6-12 months
- Analytics cookies: 13-24 months
- Advertising cookies: 12-24 months
We regularly review and assess all cookies to ensure that their retention period is appropriate, necessary, and aligned with the consent you have provided. We only store cookies for as long as they are needed to fulfill their specific purpose. If a cookie is no longer required, it will be deleted or deactivated.
In compliance with applicable data protection laws, we do not retain cookies for longer than is necessary for the purpose they serve, and we ensure that once their retention period expires, they are automatically deleted or rendered inactive.
THIRD-PARTY COOKIES AND DATA SHARING
In addition to cookies we set directly, our website may also use third-party cookies that are placed by external service providers, such as analytics platforms, advertising networks, and social media integrations. These third-party cookies are deployed to support various functionalities and improve your browsing experience.
Third-Party Cookie Purposes
Third-party cookies may be used to:
- Analyze usage trends and track how users interact with our website (e.g., Google Analytics)
- Deliver targeted information about Swiss company formation services
- Measure marketing effectiveness, such as click-through rates or conversions
- Provide social media sharing and integration features
- Enable chat support functionality
- Link user activity across multiple devices, sessions, or platforms
Third-Party Providers We May Work With
We may use services from the following types of third-party providers:
- Analytics providers: Google Analytics, similar analytics platforms
- Advertising networks: Google Ads, LinkedIn Ads, Facebook Business Tools
- Social media platforms: LinkedIn, Facebook, YouTube
- Communication tools: WhatsApp Business, live chat providers
- Marketing automation: Email marketing platforms, CRM systems
These cookies are subject to the privacy policies and practices of the third-party providers that set them. We do not control how these third parties use your data, but we aim to work only with partners that uphold high data protection standards.
Data Protection Measures
To safeguard your personal data, we take the following protective measures, where applicable:
- Entering into Data Processing Agreements (DPAs) with third-party processors
- Applying Standard Contractual Clauses (SCCs) or other lawful transfer mechanisms for international data transfers
- Enforcing data minimization, pseudonymization, or anonymization techniques to reduce privacy risks
- Evaluating third-party practices to ensure they are aligned with GDPR and other applicable privacy regulations
We do not sell your cookie data or browsing history to any third party. All third-party cookies requiring consent are disabled by default and will only be activated after you have explicitly agreed to their use through our cookie consent mechanism.
For more detailed information about the third-party services we use, please contact us directly at +41 44 51 52 591.
COOKIE MANAGEMENT
You have full control over how cookies are used on your device. We are committed to giving you the information needed to make informed decisions regarding your cookie preferences.
Managing Cookies Through Your Browser
You can manage or change your cookie settings at any time by adjusting your browser settings. Most modern web browsers allow you to block, delete, or control cookies globally. You can also configure your browser to notify you when a cookie is being placed.
Please refer to your browser's help section or use the following general navigation paths:
Google Chrome: Settings → Privacy and security → Cookies and other site data
Mozilla Firefox: Preferences → Privacy & Security → Cookies and Site Data
Safari (macOS): Preferences → Privacy
Microsoft Edge: Settings → Cookies and site permissions
Safari (iOS): Settings → Safari → Privacy & Security
Chrome (Android): Settings → Site settings → Cookies
Impact of Blocking Cookies
Disabling or blocking certain types of cookies, particularly those related to functionality or performance, may impair the operation or appearance of our website, including:
- Loss of language preferences
- Inability to remember form inputs
- Reduced functionality of interactive tools (name checker, tax calculator)
- Impaired page load behavior
- Loss of personalized content
Strictly necessary cookies cannot be disabled through browser settings alone, as they are essential for the website to function.
Opting Out of Interest-Based Advertising
Additionally, you may opt out of interest-based advertising from certain third parties through tools like:
- YourOnlineChoices (EU): www.youronlinechoices.com
- Network Advertising Initiative: www.networkadvertising.org/choices
- Digital Advertising Alliance: www.aboutads.info/choices
Mobile Device Settings
For mobile devices, you can also manage tracking preferences through your device settings:
- iOS: Settings → Privacy → Tracking
- Android: Settings → Google → Ads
If you encounter any issues managing your cookie settings or have questions about the technologies we use, you can also contact us directly at +41 44 51 52 591.
YOUR RIGHTS
As a data subject under the GDPR, Swiss FADP, and other data protection laws, you have the following rights related to the use of cookies and associated data processing:
Right to Be Informed
You have the right to receive clear, concise information about the cookies we use, their purposes, and the legal basis for their deployment.
Right of Access
You may request access to the data collected via cookies and obtain a copy of such data in a structured, commonly used, and machine-readable format.
Right to Withdraw Consent
You can withdraw your cookie consent at any time without affecting the lawfulness of processing based on consent before its withdrawal. Withdrawal can be done through our cookie settings tool or by contacting us directly.
Right to Object
You can object to data processing based on legitimate interests or direct marketing purposes. This includes objecting to profiling for marketing purposes.
Right to Erasure
You may request that we delete data collected via non-essential cookies, subject to any legal obligations we may have to retain certain information.
Right to Rectification
If any data collected through cookies is inaccurate or incomplete, you have the right to request its correction.
Right to Restriction of Processing
You can request that we limit the processing of your data in certain circumstances, such as when you contest the accuracy of the data or object to processing.
Right to Data Portability
Where technically feasible, you have the right to receive your data in a portable format and transmit it to another controller.
Right to Lodge a Complaint
You have the right to lodge a complaint with a supervisory authority if you believe your data protection rights have been violated.
For EU residents: A list of EU supervisory authorities is available at: https://edpb.europa.eu/about-edpb/board/members_en
For Swiss residents: Federal Data Protection and Information Commissioner (FDPIC)
Website: www.edoeb.admin.ch
Exercising Your Rights
To exercise any of your rights or make a complaint, please contact us:
Phone: +41 44 51 52 591
Address: Baarerstrasse 21, 6300 Zug, Switzerland
Office Hours: Monday - Friday, 9:00 AM - 6:00 PM (CET)
For more detailed information about how we handle your personal data, please see our Privacy Policy available on our website.
UPDATES TO THIS COOKIE POLICY
This Policy may be modified from time to time to reflect changes in our cookie practices, legal requirements, or technical developments. Such changes may include:
- The addition of new cookie types or categories
- Changes in cookie retention periods
- Updates to the purposes and legal bases for which cookies are used
- Changes in third-party service providers
- Modifications to comply with new or amended legislation
We reserve the right to amend this Policy at our discretion. Any revisions will apply as soon as they are published on our website. The "Effective Date" at the top of this document will be updated to reflect the date of the most recent changes.
Your continued use of our website following any modifications will signify your acceptance of the updated Policy.
Notification of Material Changes
If we make material changes to this Cookie Policy that significantly affect your rights or how we use cookies, we will notify you by:
- Displaying a prominent notice on our website
- Requesting renewed consent through our cookie banner
- Sending a notification via telephone for active clients
- Updating the effective date at the top of this Policy
We recommend that you revisit this Policy regularly to ensure that you remain informed about how cookies and similar technologies are used on our website and how your preferences and rights are protected.
CONTACT INFORMATION
If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and similar tracking technologies, please contact us:
SwissFirma
Baarerstrasse 21
6300 Zug
Switzerland
Phone: +41 44 51 52 591
Office Hours: Monday - Friday, 9:00 AM - 6:00 PM (CET)
We aim to respond to all inquiries within 48 hours during business days.
APPENDIX: COOKIE LIST
Below is a list of cookies that may be used on our website. This list is subject to change and is updated regularly.
Strictly Necessary Cookies
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
| session_id | Maintains user session | Session | SwissFirma |
| csrf_token | Security and fraud prevention | Session | SwissFirma |
| cookie_consent | Stores your cookie preferences | 12 months | SwissFirma |
| load_balancer | Distributes server load | Session | SwissFirma |
Performance and Analytics Cookies
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
| _ga | Google Analytics - distinguishes users | 24 months | |
| _gid | Google Analytics - distinguishes users | 24 hours | |
| _gat | Google Analytics - throttles request rate | 1 minute |
Functional Cookies
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
| language_pref | Stores language preference | 12 months | SwissFirma |
| calculator_settings | Remembers tax calculator inputs | 6 months | SwissFirma |
| form_autofill | Auto-fills form fields | 6 months | SwissFirma |
Advertising and Targeting Cookies
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
| _fbp | Facebook Pixel - tracks conversions | 90 days | |
| fr | Facebook - ad delivery and targeting | 90 days | |
| IDE | Google Ads - ad serving and tracking | 24 months | |
| li_sugr | LinkedIn - browser identification | 90 days |
Note: This list is indicative and may not be exhaustive. Cookie names and durations may change. For the most current information, please use your browser's cookie inspection tools or contact us directly.